I am digital expert generalist who focuses on building growth marketing campaigns for small to medium-sized businesses. My goal is to produce great work that helps organizations and thought leaders communicate their value to the world.
- Thinking that because your product or service solves a problem you have experienced, others will obviously share your appreciation for a solution.
- The belief that you’re entering a market that’s worth millions, or possibly billions, so the task of securing a small percentage of market share will be easy.
- Jumping over steps in the process, like putting a product on the shelf before building brand awareness or getting feedback from the market.