Produce Content That Speaks To Your Audience's Point Of Interest & Answers Questions
Good Answers Attract Traffic
- Capitalize on long tail keywords and improve your page relevance by speaking to the search intent of your customers.
- Use cornerstone content to set your website categories.
Utilize Rich Snippets in Search
- Use schema and intelligent design patterns to produce position zero content, and vertical answers for ‘People also ask’ on similar topics.
- Take advantage of other platforms that also show up in search.
Improve Your Conversion Rate
- Not every lead is ready to buy. Nurture new leads and improve your sales process by creating content for specific points in the buyer journey.
- Good content engagement increases social shares.
Identify Yourself As A Specialist
- The more content you produce, the more you establish yourself as an authority in your niche.
- This also improves links, syndicated content, and invitations to create collaborative content.