The use of signage and displays in business long predates the internet. However, today these symbols are consumed as branding that set the tone for your identity both on and offline.
Signage that attempts to pack a lot of information into a small space, lacks appeal and won’t fare well online. Other factors such as typeface, fonts, graphics, and contrasting colors also play a major role in effectiveness. The important thing to understand here is that if you do happen to have complicated signage, simplifying for the internet is key. A minimalist, visually impactful approach, will be more successful on digital platforms.
If you have the opportunity to work with a designer before printing, you should. Getting it right on digital, usually means it will fare well on signage as well. This also applies to menu boards, displays, decals, stickers, posters, and banners. Temporary or permanent, indoors or outdoors; the same rules apply. To learn more about SEO ranking factors, we suggest reading: The Ultimate Guide to Picking the Best Business Signs for Your Company